Moroccanoil Blonde Perfecting Purple Shampoo 6.7 oz (200 ml)

Product Overview:

The Moroccanoil Blonde Perfecting Purple Shampoo is a professional-strength, sulfate-free formula that gently cleanses and neutralizes brassiness for blonde, lightened brunette, and grey hair. Deep violet pigments help counteract unwanted yellow and orange tones, promoting a cooler, more radiant color. This shampoo contains ArganID™ technology, infusing antioxidant-rich argan oil to help repair hair from the inside out, while its color-safe formula is free of sulfates, phosphates, and parabens, making it suitable for color-treated hair.

Consumer Study Results:

• 100% said hair feels soft*
• 96% said hair does not feel stripped or dry*
• 92% noted refreshed highlights*
• 85% saw reduced warmth*

*Based on an independent study of women aged 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner.

Key Benefits:

• Brass-neutralizing formula with violet pigments to maintain cool tones.
• Sulfate-free and gentle cleansing that doesn’t dry out hair.
• Restores vibrancy and enhances color radiance.
• Ideal for blonde, lightened brunette, and grey hair.

How to Use:

1. Apply shampoo to wet hair and massage through scalp and hair.
2. Leave on for 3-5 minutes to allow violet pigments to work.
3. Rinse thoroughly. Follow with Moroccanoil Blonde Perfecting Purple Conditioner for best results.

Key Ingredients:

• ArganID™: Positively charged micro-capsules that bond with negatively charged hair fibers to deliver argan oil's antioxidant benefits deep into the cortex, helping repair and seal the cuticle.
• Violet Pigments: Counteract brassy tones, enhancing depth and providing a natural sheen for brighter color.

Why You’ll Love It:

• Balances color by neutralizing brassiness and enhancing cooler tones.
• Gentle and sulfate-free for maintaining hair health and color integrity.
• Infuses argan oil for added shine and softness with every wash.